Because the product context is similar, both are apps where users come to manage their finances, spend time trying to understand expenses (if they are paid customers). Plus the biggest advantage is, here recommendations can be very personalized since we already know which categories they spend the most, so relevance can be another factor. But of course, tracking the right metrics in a beta launch will give more information.
That's very well explained!!
So informative!!
Logging expenses directly from Banking Apps would be a great value prop! But I feel this feature should be launched in a freemium model
Why do you think it will work for Splitwise just because it worked for CRED?
Because the product context is similar, both are apps where users come to manage their finances, spend time trying to understand expenses (if they are paid customers). Plus the biggest advantage is, here recommendations can be very personalized since we already know which categories they spend the most, so relevance can be another factor. But of course, tracking the right metrics in a beta launch will give more information.
Wow these nudges feature could be really helpful. Thanks for sharing.